![]() ![]() ![]() Informative, engaging and often hilarious, Moss also offers lessons on the new world of health food, smart marketing strategies regardless of industry, and the state of journalism today. ![]() Using humor, case studies, and insight gleaned from investigative reporting that won him a Pulitzer Prize, he shows how companies get consumers to buy, often at the expense of their health. Moss brings to vivid life the creative ways food manufacturers use the science of human behavior, biology and marketing to hook us. Taking audiences on an eye-opening journey deep inside some of the world's biggest and most successful companies, he offers audiences an illuminating and surprising look at the researchers, marketers, strategists, and CEOs who seduce us with their products. ![]() Pulitzer Prize-winning investigative journalist and author of the New York Times bestsellers Hooked: Food, Free Will, and How the Food Giants Exploit our Addictions and Salt Sugar Fat, Michael Moss is a leading expert on the food industry, health and wellness, and marketing. ![]()
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